MERRIAM, Kan. — Prairie Fresh®, a trusted name in fresh pork, is bringing its signature quality and taste to one of America’s favorite foods—bacon. The new line of naturally hardwood-smoked bacon, crafted for rich, savory flavor in every bite, is now available in Applewood Smoked, Hickory Smoked and Hickory Smoked Thick Cut varieties. Prairie Fresh® Bacon delivers the delicious taste and reliable quality consumers have come to expect.
The introduction of bacon to the Prairie Fresh portfolio reinforces the brand’s commitment to deliver great-tasting pork with uncompromising quality. Backed by a connected food system called the Prairie Fresh Way and a legacy in bacon processing, Prairie Fresh is well-positioned to compete in the $7B bacon category, which boasts 74% household penetration and the highest sales of any processed meat.
“Prairie Fresh Bacon delivers the flavor, quality and consistency that today’s shoppers are craving, backed by the same connected food system that’s earned our brand trust across retail and foodservice,” said Emma Pierce, senior brand manager for Prairie Fresh bacon. “This launch meets rising demand in a category where brand switching is high, and value and transparency matter more than ever.”
Prairie Fresh® Bacon is:
- Naturally hardwood smoked with real hickory or apple woods
- Made in the USA from pork sourced from Prairie Fresh Way farms and processing plants located in the United States
- Crafted with a signature cure trusted by leading national foodservice chains
- Offered in 12 oz. and 16 oz. L-board packages
The launch will be supported by Prairie Fresh’s “Now THAT’S Pork.™” campaign, digital and social advertising, influencer partnerships and on-pack QR codes linking to recipe inspiration.
With 80% of fresh pork buyers also purchasing bacon and a clear shift toward smaller pack sizes, Prairie Fresh Bacon hits the mark on consumer trends and quality expectations.
For more information, visit or contact your Prairie Fresh sales representative.
About Prairie Fresh®
Prairie Fresh® is the brand of a uniquely connected food system relentlessly seeking a better way to produce wholesome pork by purposely connecting every step between its American-owned farms in the Midwest and Great Plains, and family tables around the world. Prairie Fresh pork is produced, sold and marketed by Ƶ and processed in Oklahoma, Iowa and Missouri.
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